Image Shopfitting & Construction specialise in custom designed and built spaces for your business or residential requirements. Image are experts in retail interiors, ensuring every aspect of your shopfit embraces your identity and values. We make your image our business.

Established in 1999 by Director Phillip Friscic, Image Shopfitting & Construction is a proudly Australian owned company. Our honest and personal approach helps us to maintain long-term, positive working relationships with our clients.

We have a highly qualified and professional team delivering exceptional results from retail, commercial and domestic projects to custom made furniture. We work across Australia and are licensed to build in every state.

With Image Shopfitting & Construction you can expect the highest level of workmanship and service as we can manage your project from start to finish. Our vision is the growth of your business.


Image Shopfitting & Construction specialise in custom designed and built spaces for your retail business requirements. From one-off stores to franchise rollouts, we are experts in retail interiors. Image ensure every aspect of your shopfit embraces your identity and values. We make your image our business.


ISC understand the value of professionalism to your business and your clients. We take the image of your business very seriously, after all quality speaks volumes. You can rely on Image Shopfitting to deliver the fitout which best fits the way your business wants to be seen.


There is no place more important than your home, it’s your castle after all. That’s why Image Shopfitting are your first choice for your home renovation joinery and fitout requirements. From bathroom makeovers to designer kitchens, laundries or outdoor entertaining spaces, leave your image to us.


We work across the commercial and residential sectors, here are some of our most recent jobs.

Click here for more of our work



    We work with experienced architects and designers who can design to your budget and specifications. From floor plans and keyline elevations to full 3D rendered colour visuals, we can help you achieve the full visual effect before embarking on the build. The result of this is peace of mind that your vision will become a reality, from the start.


    We can perform site inspections before you sign any leases. This enables us to highlight any hidden cost implications which may not be obvious or communicated by the lessors. This simple safeguard could save you thousands on additional costs, lease negotiations or at worst the wrong site for your budget and requirements.


    We construct everything in our own workshop, giving you as our client the opportunity to inspect your joinery or fitout items throughout the building process. This also helps us to guarantee the quality and workmanship in all of our projects.


    It helps to know that the people who build your fitout and joinery also install it. This ensures, consistency and the smoothest process from initial site measure to final installation. We are well versed in the requirements of all major retail centres, from out-of-hours bump-ins to work site OH&S we will ensure minimal fuss with any installation.


    We can organise your Council Approvals, from engaging professional private Certifiers to followup direct with Council and tailoring specifications where required. You can trust Image Shopfitting to help achieve the fastest possible approval process with your Council.


    We can project manage your job from start to finish with all relevant trades required. You may want to use some of your own tradespeople, that’s no problem, we can work around your needs to provide the exceptional quality that you want.